Usually, you want to set up tracking for a couple of brand keywords including some usual typos.
For example, I track “Klaudio Fejzaj” but also “Claudio Fejzaj” since many would write my name with a ‘C’.
Brand Alerts for SEO
What you should keep an eye out for:
Your brand mentions
- Has someone mentioned your brand?
- Maybe a malicious website has copied your entire website? (happens quite often, unfortunately.)
How to implement
If someone has mentioned your brand name, you can try to convert that into a link.
If you don’t try, there are 0 chances for the link reclamation. If you try though, you might get that precious link 😉